Naples, FL
The Avenue Sales Gallery
A fully renovated 2,200 square foot space designed as a working model residence for prospective buyers. The interior was taken down to structure and rebuilt at the finish level of the actual homes, including a full kitchen, living room, custom closets, and finished bathrooms. Breakout rooms support private design and finish presentations.
The gallery earned the Aurora Award for Best Interior Renovation and was delivered in 60 days to support the launch of presales.
As owner's representative, I led contractor procurement, budget oversight, design coordination, and delivery from demolition through punch list on a compressed schedule critical to the presales launch.
Owner Impact
The sales gallery was the presales engine for The Avenue. Its opening was tied directly to the presales launch, so the schedule carried the revenue, not just the finishes. Taking the space to structure and rebuilding it at full home level finish in 60 days gave the sales team a real, finished residence to sell from during presales, not a rendering or a temporary suite, right when buyers were making decisions.
